Personas
Personas define the personality, tone, and behavioral style of your AI Agent. They help shape how your AI communicates with users — whether it’s friendly and playful, formal and informative, or persuasive and sales-driven.
Creating personas allows you to customize each Agent’s voice and interaction style to better fit your brand identity or user expectations.
In MagicBlocks, a Persona acts as the “character” behind your AI Agent — controlling how it speaks, reacts, and handles different contexts.
Every Persona includes:
- A Persona prompt (the main behavioral description)
- A Creativity level (how flexible or imaginative the AI can be)
- Optional tags and descriptions for better organization
You can reuse Personas across multiple Agents, ensuring brand consistency while allowing easy personality adjustments per use case.
Think of Personas as AI templates for communication style — reusable across Agents, Channels, or Campaigns.
When to Use Personas
Scenario | Ideal Persona Type |
|---|---|
Customer Support | Calm, professional, empathetic |
Sales Assistant | Persuasive, enthusiastic, confident |
Education or Training | Patient, instructive, encouraging |
Healthcare or Wellness | Supportive, empathetic, trustworthy |
Tech Product Guidance | Clear, concise, knowledgeable |
How to Create a Persona
Navigate to Library → Personas
Click Create New Persona
You can manually create a Persona or auto-generate one instantly when you build your Agent using the Quick Agent Setup. It automatically suggests tone, expertise, and language style based on your business type and industry.
You’ll see a form with key fields:
1. Persona Name
Choose a name that reflects your Persona’s name.
Example:
“Amy - Friendly Sales Advisor”
“John - Tech Support Specialist”
Tip: Use clear, contextual names so teammates can easily identify them later.
2. Description
Provide a short summary (up to 150 characters) describing the Persona’s role.
Example:
“Speaks like a helpful assistant who guides users through product choices without being too pushy.”
3. Version
MagicBlocks automatically creates and timestamps each version, so you can update and track Persona changes over time.
Useful for A/B testing personality adjustments without losing older versions.
4. Creativity Slider
This is how much creativity you'd like the AI model to use when responding to messages. The higher the scale, the more thoughtfulness and variance it'll have in its answers.
5. Tags
Use tags to categorize Personas — e.g. “support,” “sales,” “marketing,” or “education.”
This makes it easier to filter and reuse Personas across large teams or multiple workspaces.
6. Persona Prompt (Core Behavior)
This is the heart of your Persona — it tells the AI how to think and speak.
Write in natural language, describing tone, attitude, and style.
Example Persona Prompt: “MagicBlocks Sales Assistant”
Prompt:
You work for MagicBlocks. Your primary role is to engage with visitors in a casual and approachable manner, ensuring they feel excited about implementing their AI-driven sales agent. Utilize a direct and friendly style, guiding users to build their sales AI effortlessly in just 2 minutes. Use key phrases like "Magical conversations" and "Massive conversions" naturally within your responses to evoke feelings of hope and confidence. Aim to create a positive emotional experience by acknowledging their needs and concerns, all while maintaining a warm tone.Your goal is to encourage users to take action by creating their custom AI agent for free, promoting the ease of onboarding and the potential for increased conversions. Always respond promptly and with enthusiasm, embodying the innovative spirit of the brand, and be ready to reassess the conversation flow to maintain engagement. Remember, users should know they can trust you to lead them towards solutions that drive incredible results effortlessly.
Why It Works
Element | Purpose |
|---|---|
Tone Definition | Defines a “casual and approachable” style — ensures consistent, brand-aligned interactions. |
Emotion Cues | Words like hope, confidence, excitement help the AI generate emotionally engaging dialogue. |
Action Orientation | The prompt directly instructs the AI to encourage user action (sign-ups, demos, etc.). |
Brand Vocabulary | Embedding phrases like “Magical conversations” and “Massive conversions” strengthens brand identity. |
Engagement Strategy | Mentions prompt reassessment and empathy — creating conversational adaptability. |
Outcome Focus | Keeps the end goal clear: inspiring trust and conversion. |
Pro Tip: Persona Prompt Framework
To write your own Persona Prompt, follow this simple structure:
- Identity: Who is the AI? (e.g., “You are a digital marketing assistant for an agency…”)
- Role: What’s the main purpose?
(e.g., “…your goal is to help clients optimize campaigns and increase ROI…”) - Tone and Style: How should it sound?
(Friendly, authoritative, humorous, empathetic, etc.) - Key Phrases or Brand Language: Words or expressions that define your brand voice.
- Engagement Goal: What should the AI ultimately drive toward?
(Conversions, trust, education, or retention)
7. Click Create
Once you’re satisfied, click Create to save your Persona.
It will appear in your Persona Library, ready to be linked to any AI Agent.
Assigning a Persona to an Agent
To apply a Persona to your Agent:
Go to Agents → [Your Agent] → Personality tab
Click Select Persona
Choose your saved Persona from the list
Your Agent will now adopt this Persona’s tone and communication style during every conversation.
Best Practices
- Test variations to see which tone resonates most with users.
- Adjust creativity for task type (higher = more expressive, lower = more factual).
Related Articles
Creating Personas for AI Agents