CRMs

MagicBlocks integrates seamlessly with HighLevel and HubSpot to deliver qualified leads — along with rich conversation context — directly into your CRM.

Your AI Agent handles the conversations. Your CRM handles the follow-through.

HighLevel CRM

Looking to automate lead capture and deal flow into your HighLevel CRM?

This guide walks you through how to connect MagicBlocks with HighLevel, so every qualified lead is instantly delivered without manual work or missed opportunities.

Let your AI Agent work the leads. Let HighLevel close them.

Why Connect MagicBlocks to HighLevel?

By integrating MagicBlocks with HighLevel, you can:

• Auto-send qualified leads directly to HighLevel 
• Assign them to the right contact and pipeline 
• Map important data fields like phone and email 
• Eliminate lead loss from manual handling

Step-by-Step: Connect HighLevel to MagicBlocks

Choose when to transfer lead

Select the moment when the Agent should send lead data. You have two options:

• Session End — sends at the end of every conversation.
• Goal — sends only when a specific Goal is achieved.

Using Goal gives you the most control because handover happens only when a user is qualified.

Select from Goal

Choose the specific Goal that should trigger the transfer.
Your options may include:

• Session Booked
• Lead Captured
• Hook Engaged
• Human Handover
• Follow Up Needed
• Action Pitched
• Lead Created

For example, if you choose Follow Up Needed, the lead is pushed to HighLevel only when the Agent reaches that point in the journey.

Min user messages

Set the minimum number of user messages required before the handover activates.
This helps prevent accidental or empty submissions.
Setting it to 1 is usually enough.

Delivery method

Select the HighLevel tab to configure CRM delivery. (Other tabs include Email, HubSpot, and Webhook.)

Active toggle

Turn the HighLevel handover ON.
If it's off, the rule will never fire even if all conditions are met.

Connected HighLevel account

Pick the HighLevel account you want to send leads to.
If none is connected yet, you must connect one first.

Fields mapping

Map your MagicBlocks fields to the corresponding HighLevel fields.

Example:

• Phone → Phone
• Email → Email

You can add more fields and map them to custom HighLevel fields as needed. You can choose from the following built-in data fields:

• Agent ID
• Channel
• City
• Contact ID
• Country
• Email Address
• First Name
• Middle Name
• Last Name
• Phone
• Is Test
• Inquiry Message
• Last Message
• Session ID
• Summary
• Transcript

New:

• Flexible Transcript Mapping: User can now hand over conversation transcripts by mapping the MagicBlocks “Transcript” field directly to Contacts in HighLevel.
• Automatic Note Creation: Any MagicBlocks field mapped to “Note” will now generate individual notes in HighLevel during lead transfer.

On the right side, you’ll see a live payload preview showing how your final data will look before being sent.

Flow: How to Set Up HighLevel Handover

1. Open Lead Transfer

Inside your Agent, open Lead Transfer and create or edit a handover rule.

2. Choose “Goal” as the trigger

This ensures leads are only sent when a meaningful event happens.

3. Pick the Goal

Select the Goal that signals your lead is ready for HighLevel — e.g., Lead Captured, Follow Up Needed, or Session Booked.

4. Set minimum user messages

Add a buffer so the user must send at least one message.

5. Switch to the HighLevel tab

Enable the Active toggle.

6. Pick your HighLevel account

Choose from your connected accounts.

7. Map your fields

Connect MagicBlocks fields (name, phone, email, service of interest, etc.) to HighLevel fields.

8. Review the payload preview

Confirm that the sample data matches what you want to send.

9. Save

Save your configuration to activate it.

10. Test

Trigger the Goal in a test session and confirm the lead appears in HighLevel.

What You Get After Setting It Up

Your AI Agent will automatically:

• push qualified leads into HighLevel
• include mapped contact details and custom fields
• trigger follow-up automations instantly
• eliminate manual data entry
• ensure sales doesn’t miss high-intent users

It’s a smooth pipeline from conversation → qualification → CRM.

This video will explain the step-by-step process on how to integrate HighLevel to your MagicBlocks AI Agent:

How to Find Your HighLevel API Key

Your API Key is what connects MagicBlocks to your HighLevel account. Here's where to find it:

Log into HighLevel 
→ Visit your workspace at gohighlevel.com

Go to Settings 
→ Bottom left panel

Click Business Profile

Scroll to the top section labeled API Key

Copy the key 
→ It starts with eyJ...

4. Paste the API Key into MagicBlocks

Give your connection a name (e.g., "HighLevel Sales")

Paste the API Key

Click Connect

Once connected, your HighLevel account will show up in the dropdown.

You’re Now Connected to HighLevel!

Now you can toggle on “Activate” and continue with deal and data mapping.

Map Your Fields

MagicBlocks lets you map each captured lead field to its HighLevel equivalent.

Example mapping:

• Phone ➡️ Phone
• Email ➡️ Email
• Click + Add fields to include custom fields like Name, Company, Zip Code, etc.

Test the Integration

Click Test Post to simulate lead delivery.

On the right, you’ll see a sample Payload with mapped data:

Phone: 8174489760

Email: johndoe@gmail.com

All Done!

Your MagicBlocks AI Agent now sends leads directly into your HighLevel CRM at the exact moment you choose, no extra effort, no copy-pasting.

HubSpot CRM

Want your leads to flow straight from your AI Agent into your CRM without lifting a finger?

This step-by-step tutorial shows you how to connect your MagicBlocks AI Agent to HubSpot, so you can automatically:

• Capture leads 24/7
• Create and assign deals
• Sync key data fields
• Keep your pipeline full and clean

From chat to CRM in seconds. No manual work. No missed follow-ups.

Why Integrate with HubSpot?

MagicBlocks AI Agents work around the clock. But if you're still relying on spreadsheets or manual exports, you’re bottlenecking your sales.

With HubSpot CRM integration, you can:

• Auto-deliver qualified leads from every session  
• Instantly create deals in the right pipeline  
• Map custom fields for full contact records  
• Focus your human reps on closing, while AI handles the heavy lifting

Step-by-Step: Connect HubSpot to MagicBlocks

Choose when to transfer lead

Decide the moment when the Agent should send data to HubSpot:

• Session End — sends after every conversation
• Goal — sends only when a specific milestone is achieved

Most users choose Goal so only qualified leads get pushed into HubSpot.

Select from Goal

Pick which Goal should trigger deal creation or contact transfer.

Examples include:

• Session Booked
• Lead Captured
• Follow Up Needed
• Hook Engaged
• Human Handover
• Action Pitched
• Lead Created

Selecting something like Follow Up Needed ensures only actionable leads reach your CRM.

Min user messages

Set the minimum number of messages required before triggering a HubSpot transfer.
This prevents incomplete or empty handovers.

Active toggle

Turn HubSpot delivery on. If disabled, nothing will be sent even if the Goal is reached.

Connected HubSpot account

Choose which HubSpot account to send leads to.
You must connect at least one account beforehand.

Deal settings

HubSpot handover lets you automatically create a deal for every qualified lead.

You’ll configure:

• Deal name — can be dynamic using user data
  Example:
  New Lead – {{user.name}}
• Pipeline — select the HubSpot sales pipeline
• Deal stage — choose the exact stage where the lead should land

This ensures your deals drop into the right workflow instantly.

Fields mapping

Match MagicBlocks lead fields with HubSpot CRM fields.

Example:

• Phone → Phone
• Email → Email

You can map additional fields (e.g., company, service, budget) to match your HubSpot setup.

You can add more fields and map them to custom Hubspot fields as needed. You can choose from the following built-in data fields:

• Agent ID
• Channel
• City
• Contact ID
• Country
• Email Address
• First Name
• Middle Name
• Last Name
• Phone
• Is Test
• Inquiry Message
• Last Message
• Session ID
• Summary
• Transcript

New:

• Flexible Transcript Mapping: User can now hand over conversation transcripts by mapping the MagicBlocks “Transcript” field directly to Contacts in HubSpot
• Automatic Note Creation: Any MagicBlocks field mapped to “Note” will now generate individual notes in HubSpot during lead transfer.

On the right side, the payload preview shows a sample of what HubSpot will receive.

Flow: How to Set Up HubSpot Handover

1. Open Lead Transfer

Inside your Agent, open the Lead Transfer settings and create or edit a HubSpot rule.

2. Select “Goal”

This ensures only meaningful lead events trigger HubSpot syncing.

3. Pick the Goal

Choose the milestone that qualifies a lead (e.g., Lead Captured, Follow Up Needed).

4. Set minimum user messages

Add protection to avoid empty submissions.

5. Switch to the HubSpot tab

Enable the Active toggle for HubSpot.

6. Choose your connected HubSpot account

Select one of your linked CRM accounts.

7. Configure the deal settings

Set:

• Deal name (dynamic if desired)
• Pipeline
• Deal stage

This determines where the lead lands in your HubSpot pipeline.

8. Map your fields

Match your MagicBlocks lead fields to HubSpot fields.

9. Review payload preview

Confirm the data appears correctly for HubSpot.

10. Save

Activate your rule.

11. Test

Trigger the selected Goal in a test chat and check HubSpot to ensure the deal and contact are created correctly.

What This Unlocks

Once configured, your AI Agent will automatically:

• create HubSpot deals for qualified leads
• send mapped contact fields
• place leads in the correct pipeline and stage
• power your HubSpot automations instantly
• ensure fast follow-ups with zero manual effort

It turns your AI Agent into a real-time CRM feeder for your sales team. 

This video will explain the step-by-step process on how to integrate Hubspot to your MagicBlocks AI Agent:

How to Get Your HubSpot Access Token

To connect your HubSpot CRM, you need to create a Private App with the right access scopes.

Follow These Steps:

Log into your HubSpot account: app.hubspot.com

Go to Settings (top right corner)

Navigate to:  
Integrations > Private Apps

Click “Create a Private App”

Name your app (e.g. “MagicBlocks Sync”)

Add These Scopes:

crm.objects.contacts.read – Read contact data  
crm.objects.contacts.write – Create or update contacts  
crm.objects.deals.read – Read deal data  
crm.objects.deals.write – Create or update deals  
crm.objects.companies.read – Read company data  
crm.objects.companies.write – Create or update companies  
crm.objects.line_items.read – (Optional) Read associated product/line item details  
e-commerce – (Optional) Required if you're using HubSpot's e-commerce features

Pro Tip: Only include the scopes you actually need. This keeps your integration secure and streamlined.

Click Create App

Copy the Access Token

Paste it into MagicBlocks under Access Token

Hit Connect

Your HubSpot Account is Now Connected!

From the dropdown, select your connected account. You’re now ready to automate deal creation.

Enable Auto Deal Creation (Optional but Powerful)

Toggle “Enable deal creation” to automatically create deals in HubSpot when a lead is captured.

Fill out:

• Deal name – e.g. {{user_email}} MagicBlocks Lead
• Pipeline – Choose the pipeline in your HubSpot CRM
• Deal stage – Pick where you want new deals to land (e.g. “New Lead”)

Map Your Fields

Match MagicBlocks Lead Fields to HubSpot Fields for accurate data transfer.

Example mapping:

Phone → Phone

Email → Email

Click + Add fields to include custom fields like Name, Company, Zip Code, etc.

Test Your Connection

Once your fields are mapped, click Test Post to simulate sending a lead.

On the right, check the Payload section to confirm correct formatting and values:

✅ Phone → 8174489760

✅ Email → johndoe@gmail.com

This video will explain the step-by-step process on how to integrate HighLevel to your MagicBlocks AI Agent:

You’re All Set!

Your MagicBlocks AI Agent is now fully connected to HubSpot CRM.

From now on, qualified leads will flow directly into your CRM with mapped fields, assigned deals, and zero manual work.