API
Before you go live, you may want to connect MagicBlocks to your CRM, analytics tool, booking system, or automation platform (like Zapier, Make, or your own custom backend).
The API section lets you generate secure API tokens that allow those systems to send and receive data from MagicBlocks.
This is especially useful if you want to:
- Send leads from MagicBlocks into your CRM
- Trigger automation workflows when a goal is completed
- Build dashboards that monitor your AI’s performance
- Sync user events or form submissions to external systems
Think of your API token as your Agent’s passport. No passport, no travel outside the platform.
Before You Go Live: Test the API Connection
Just like you test your Agent’s messaging flow before publishing, you should test your API connection to make sure data flows correctly.
Test Checklist
After generating a token:
Ping the API
Use a tool like Postman or cURL to make a simple request.
curl -X GET "https://api.magicblocks.com/v1/leads" \
-H "Authorization: Bearer YOUR_API_TOKEN"
If you get a valid response, congrats — your Agent just shook hands with your system.
Send a Test Event
For example, send a goal completion:
curl -X POST "https://api.magicblocks.com/v1/goals" \
-H "Authorization: Bearer YOUR_API_TOKEN" \
-H "Content-Type: application/json" \
-d '{
"goal_name": "Test Goal",
"value": 1
}'
Confirm it appears in your analytics or workflow destination.
Verify Permissions
Make sure the system you're connecting has the correct permissions and environment variables set.
Check Logs
In your integration tool (Zapier, custom app, CRM), ensure you see the test hit.
If everything works smoothly — green light for go-live.
If not, refine, retest, and only publish when the data flow is clean.
Launching with a broken integration is like opening a restaurant with no cash register. People show up, but… no one gets seated.
Best Practice for Launch
Start with a single goal or lead sync to verify the whole chain works end to end. Once confirmed, scale your automation confidently.
Pro tip:
Label your token based on the environment, like:
Zapier - Live
CRM Sync - Production
Testing Token (Delete After Go-Live)
Yes, future-you will thank present-you.
Common Go-Live API Mistakes (and how to avoid them)
Even experienced builders can run into launch hiccups. Here are the most common API mistakes we see when going live — and how to prevent them.
Mistake | What happens | How to avoid it |
|---|---|---|
Using a test token in production | Data stops flowing or lands in the wrong environment | Create separate Testing and Live tokens and label them clearly |
Forgetting to store the token | Token cannot be recovered and a new one must be generated | Save your token in a secure notes vault or environment variable the moment you generate it |
No validation before launch | API appears connected but silently fails | Always send a test call (GET + POST) before pushing live |
Incorrect auth header format | Requests rejected by server | Ensure header uses:
|
Connecting automations but not mapping fields | Leads sync with missing or wrong data | Double-check field mapping in tools like Zapier/Make before turning on workflows |
Not monitoring logs | Errors go unnoticed until a lead complains | Review logs after your first few real leads come through |
Using the API token in frontend code | Token can be exposed & misused | Store tokens in backend or automation tools only — never client-side |
No token expiration strategy | Old access sitting open = security risk | Rotate tokens periodically and delete unused ones |
Best practice: treat your API launch like a mini flight check — inspect, test, confirm, then lift off.
Related Articles
Sending Leads to CRM
Adding Leads via API