Webhooks

Webhooks let MagicBlocks send real-time data to your external tools whenever key events happen — like when a lead is created, a goal is completed, or a form is submitted.

If you want your AI Agent to instantly push data or trigger actions in other systems, webhooks are your bridge.

Why Use Webhooks?

Use webhooks to:

• Send new leads to your CRM automatically
• Pass contact info + key facts to your sales tools
• Trigger nurture flows and follow-ups in email/SMS platforms
• Log conversion events into analytics dashboards
• Push conversation summaries to your ops or support systems
• Build your own custom “AI-powered pipeline” behind the scenes

Webhooks turn your conversational AI into a real-time automation engine.

Common Webhook Integrations

CRMs

Sync new leads + qualification fields into systems like:

• HubSpot
• Salesforce
• HighLevel
• Zoho
• Pipedrive

Often paired with:

Event: Lead Created → Create/Update Contact + Deal

Automation Tools

Trigger workflows in:

• Zapier
• Make (Integromat)
• Pabbly
• n8n

Common flow:

Goal Completed → Send follow-up email or SMS → Notify sales rep

Messaging & Team Tools

Send real-time alerts to your team:

• Slack
• MS Teams
• Discord

Example:

New Qualified Lead → Push summary + contact info to #sales-pipeline

Analytics & Reporting

Push AI events to track conversions, engagement, and drop-off points:

• Google Analytics
• Mixpanel
• Amplitude
• Airtable / BigQuery dashboards

Example:

Form Submitted → Log conversion event

Internal Systems

Feed MagicBlocks data into:

• Internal dashboards
• Data warehouses
• Custom apps

Perfect for teams who want full control & custom reporting.

Example Scenarios

Pro Tip

Use webhooks for real-time actions,
and API tokens for data syncing / fetching.

Together, they're your AI revenue automation stack.

Related Articles

Webhooks on Goals
Setup API Tokens