API

MagicBlocks integrates seamlessly with your existing tech stack so your AI Agent can hand off leads, trigger workflows, sync data, and power your sales and support systems.

Whether you use CRMs (like HubSpot, Salesforce, HighLevel), automation tools (Zapier, Make), analytics platforms, or internal systems, MagicBlocks can plug in smoothly and help you operate at scale.

When to Use Integrations

Use integrations when you want to:

• Send leads from MagicBlocks into your CRM or pipeline
• Trigger automations when users hit goals or submit forms
• Log conversations or events to analytics tools
• Route qualified prospects to your sales team
• Connect MagicBlocks to internal tools or dashboards
• Automate nurturing, follow-ups, and pipeline stages
• Sync bookings, demos, or service inquiries

If you want your AI to work hand-in-hand with your existing software, this is where the magic happens.

How Integrations Work in MagicBlocks

MagicBlocks connects to other platforms in two ways:

1. API Tokens

For direct or custom integrations.

Use API tokens when connecting through:

• CRM API endpoints
• Zapier/Make/Pabbly Webhooks
• Custom backends and services
• Internal dashboards or operations systems

You'll generate tokens under:
Channels → API

API guide:

• Authenticate with Bearer token
• Use MagicBlocks REST endpoints
• Test before going live (recommended)

2. Automation Platforms

For plug-and-play workflows without coding.

You can connect MagicBlocks to tools like:

Zapier

• Send leads to CRM
• Trigger SMS/email workflows
• Add tags, create deals, update records

Make / Pabbly

• Sync conversations to internal systems
• Automate operations and reporting
• Notify teams on Slack, Discord, email

Best Practices

To ensure smooth handoffs and data accuracy:

• Test your integration before going live
• Use one token per integration for security
• Map fields clearly (email, phone, name, etc.)
• Store tokens securely, never in front-end code
• Rotate tokens periodically
• Check logs after publishing your Agent

Quick Test Checklist Before Launch

✅ Create your token
✅ Connect your CRM/automation tool
✅ Send a test lead
✅ Verify lead + key facts appear correctly
✅ Trigger a test goal (e.g. “Book a demo”)
✅ Confirm your system receives the event
✅ Turn on automation only after successful test

If everything flows — you’re good to launch 🚀

Common Use Cases

Related Articles

MagicBlocks API Documentation
Connecting via API Tokens
Adding Leads via API
Testing API Before Going Live