Overview

The Measuring section in MagicBlocks gives you visibility into how your AI Agents perform, from chat engagement to conversions and ROI.

It’s where data turns into insight, and insight turns into better conversations.

What You’ll Find Inside

Here’s what each page in this section covers:

1. Dashboard

• See the big picture at a glance.
• Track sessions, leads, and goals over time.
• Measure engagement and conversion rates.
• Spot trends to identify what’s working.

2. Sessions

• Get a closer look at real conversations.
• Review chat logs to see how users interact.
• Identify where people drop off or convert.
• Refine your playbooks and tone based on real interactions.

3. Google Analytics

• Connect your MagicBlocks data with Google Analytics.
• Understand how users flow from your website into chat.
• Attribute conversions accurately.
• Combine website and AI insights in one place.

4. Webhooks on Goals

• Automate what happens after a conversion.
• Send data instantly to CRMs or other systems.
• Trigger follow-ups, alerts, or workflows when goals are met.

5. FAQs

Find quick answers about analytics setup, reporting, and troubleshooting common issues.

Why It Matters

Your AI doesn’t just talk — it learns.
By measuring its performance, you can:

• Identify high-converting patterns
• Optimize responses and flows
• Prove ROI to your team or clients

The more you measure, the smarter your system becomes.