Overview
MagicBlocks helps you build AI Sales Agents that engage, qualify, and convert leads — automatically.
Before diving into setup, let’s get familiar with the core building blocks that power every Agent you create inside the MagicBlocks Studio.
How MagicBlocks Works
Every Agent you build follows a simple but powerful structure:
Concept | What it does | Where to find it |
|---|---|---|
Agent | The AI that talks to your visitors. It uses your Persona, Brain, and Journey to create meaningful conversations. | Shown at the top of your workspace under Try My Agent |
Persona | Defines your Agent’s voice, tone, and identity — like your digital salesperson’s personality. | Found under General → Persona |
Key Facts | Core details your Agent should always remember — such as business name, pricing, or location. | General → Key Facts |
Brain | The knowledge base that teaches your Agent about your product, FAQs, and services. | Left sidebar → Brain |
Actions | The logic layer that lets your Agent do things — like collect leads, send emails, or trigger webhooks. | General → Actions |
Journey | The structured conversation flow guiding users from Hook → Alignment → Conversion. | Left sidebar → Journey |
Lead Transfer | The step where your Agent hands qualified leads to your CRM or human team. | Lead Transfer section |
Go Live | The final step where you embed your Agent on your website. | Go Live section |
Example Flow
- Define your Persona → Set the tone and style of your Agent’s voice.
- Add Key Facts → Input must-know information (e.g., product names, contact info).
- Upload to Brain → Teach your Agent deeper knowledge (manuals, FAQs, URLs).
- Build your Journey → Add conversation blocks like Hook, Align, and Get in Touch.
- Set up Actions → Connect to forms, webhooks, or CRMs for lead capture.
- Test in “Try My Agent” → Chat with your AI instantly to see how it feels.
- Go Live → Embed your Agent on your site and start converting visitors 24/7.
Why It Matters
MagicBlocks brings human-like persuasion into your sales funnel.
Each concept contributes to that:
- Persona + Brain make your AI sound knowledgeable and on-brand.
- Journey ensures it guides conversations with purpose.
- Actions + Lead Transfer make it actually drive results.
This structure gives you a scalable way to turn conversations into conversions — with zero code.