High-Level Frameworks & Industry-Specific Sales Models

MagicBlocks is built on the idea that every sale follows a journey, but not every journey sells the same way. Your AI Sales Agent can adapt its tone and conversation flow based on the framework and model you choose.

This guide explains the core frameworks that shape how your Agent persuades, and how to align them with your industry-specific sales model for better results.

The Foundation: High-Level Sales Frameworks

At the heart of every effective sales conversation is a clear sequence — awareness, alignment, trust, and action.
MagicBlocks operationalizes that logic into flexible frameworks your Agent can follow automatically.

H.A.P.P.A. Framework

The default persuasion engine for MagicBlocks Agents:

Hook → Capture attention through curiosity or relevance

Align → Mirror the user’s intent and need

Personalize → Use Key Facts to make every response context-aware

Pitch → Present your offer clearly and confidently

Action → Invite the next step naturally (book, buy, or learn more)

This framework isn’t theory. It’s battle-tested in the real world and helped generate $200M in leads. 

It’s persuasion science meets operational precision.

Instead of “chatting,” your AI now moves people emotionally and logically toward a decision the same way top closers do.

Humans buy when they feel seen, understood, and guided.
We built that into the Quick Agent Setup-built AI Agents.

Industry-Specific Sales Models

Every market has its own buying psychology. MagicBlocks lets you shape the Agent’s flow to fit the way your audience makes decisions.

🏠 Real Estate / Mortgage Brokers

• Model: Consultative → Educational → Emotional Close
• Focus: Build trust early, qualify gently, close with emotion.
• Agent Tip: Use questions that surface life goals, not just property specs.

💆‍♀️ Beauty & Wellness

• Model: Aspirational → Trust → Trial
• Focus: Build credibility through transformation stories and visuals.
• Agent Tip: Mirror enthusiasm and highlight results that feel personal.

🧑‍💼 Coaches / Consultants

• Model: Problem → Possibility → Proof → Plan
• Focus: Help users see what’s possible, then back it up with evidence.
• Agent Tip: Reflect insights (“Sounds like you’re trying to scale without burnout — right?”).

🏋️‍♂️ Fitness & Gyms

• Model: Identity → Commitment → Momentum
• Focus: Motivate through future self and belonging.
• Agent Tip: Keep responses short, energetic, and confidence-driven.

🏨 Hospitality / Tourism

• Model: Dream → Detail → Decision
• Focus: Paint the picture first, then make it easy to book.
• Agent Tip: Use sensory and emotional language before logistics.

Why Frameworks Matter

Without a framework, AI sounds generic. With one, it becomes your best salesperson, consistent, emotionally intelligent, and aligned with your brand’s voice.

Frameworks give your Agent the strategic spine it needs to move leads forward naturally, no matter the industry.

Next Step: How to Apply These Frameworks

You can apply or customize frameworks in two ways:

• Use the Quick Agent Setup → Choose your industry, and MagicBlocks automatically applies the recommended sales framework and tone.
• Manually Edit Journey Blocks → Open your Agent → Journey, then adjust each Block (e.g., Hook, Align, Pitch, Action) to match your preferred framework or tone.

Whether you start from a Quick Agent Setup or refine it yourself, your framework lives inside the Journey, shaping how your Agent guides every conversation from start to close.