FAQs
Q: What are Channels in MagicBlocks?
Channels are the different communication pathways your AI Agent can use to interact with users — such as website chat, SMS, or custom API integrations. Each channel connects your AI to a platform where your customers already communicate.
Q: Can I use multiple channels at the same time?
Yes. You can connect your AI Agent to multiple channels (e.g., Chat + SMS + API) simultaneously.
Each channel shares the same Agent brain and Knowledge, but you can manage styling and rules per channel.
Q: Is there a limit to how many channels I can create?
There’s no strict limit — you can create multiple chat appearances, SMS numbers, or API tokens within your workspace. If you reach workspace plan limits, you’ll be prompted to upgrade.
Q: Can I use the same AI Agent across all channels?
Yes. Your AI Agent’s intelligence and knowledge base remain consistent across every channel.
You can, however, personalize each channel’s tone, visuals, and interaction flow.
Chat Channel FAQs
Q: How do I embed my AI Agent on a website?
Go to Agent > Go Live then copy the provided embed script.
Paste it into your website’s HTML (before the closing </head> tag).
You can also use platform-specific guides for WordPress, Webflow, Shopify, and more.
Q: Can I customize how the chat widget looks?
Absolutely.
Head to Channels → Chat to access full styling controls — change colors, bubbles, fonts, buttons, and disclaimers. See Chat Appearance – Personalize Your AI Agent.
Q: Can I run different chat widgets for different websites or clients?
Yes! Each workspace can have multiple Chat Appearances.
For example, one for your main site and another for a client’s domain — each with unique branding and welcome messages.
Q: Do I need to re-embed the widget after editing it?
No. Any updates you make to a chat appearance are automatically applied to all embedded sites — no reinstallation needed.
SMS Channel FAQs
Q: How do I connect SMS to my AI Agent?
Go to Agents → Create New → Start from Scratch, then connect via Twilio or other supported providers.
Enter your SMS number and region (e.g., Australia) to enable text-based chat.
See the setup guide: Set up AI SMS Agent
Q: Can I use the same AI knowledge for SMS and web chat?
Yes. Your SMS Agent shares the same Knowledge, Playbooks, and Persona as your main AI Agent.
This ensures consistent behavior across all channels.
Q: Can I personalize messages for each user?
Absolutely. You can use Dynamic Tokens (e.g., {{user.first_name}}, {{lead.source}}) to insert personalized information into SMS replies.
API Channel FAQs
Q: What is the API Channel used for?
The API Channel lets you integrate MagicBlocks with external systems — such as CRMs, dashboards, or automation tools. It uses secure API tokens to authenticate and send/receive data.
Q: How do I generate a new API Token?
- Go to Channels → API
- Click Create New
- Name the token, add tags, and set expiration (deBault: Never)
- Copy the token key — it’s only shown once!
See the complete guide: API – Generate Tokens for Integrations.
Q: What happens if I delete an API token?
All requests using that token will stop working immediately.
Always generate a new one before removing an active token.
Q: Can I set an expiration for API tokens?
Yes. When creating a token, select a duration or choose “Never” to keep it permanently active.