---
title: "FAQs"
url: "https://help.magicblocks.ai/en/article/measuring-faqs"
language: "en"
last_updated: "2026-03-18T09:32:31.010Z"
---

# FAQs

**Q: What’s the purpose of the Measuring category in** [**MagicBlocks**](https://magicblocks.ai/hc)**?**  
The Measuring tools let you monitor how your AI Agent performs, track key metrics like conversions and user engagement, and identify opportunities for optimization.

**Q: Which features are part of Measuring?**

-   **Dashboard:** Overall performance metrics.
-   **Sessions:** Individual conversation analytics.
-   **Google Analytics:** Goal tracking and conversion attribution.
-   **Webhooks on Goals:** Real-time event delivery for external systems.

**Q: How often is my data updated?**  
All metrics updated in real time. For integrations like Google Analytics, event syncing may take up to 24 hours.

**Q: Do these tools measure performance across all channels?**  
Yes — **MagicBlocks** tracks AI performance across chat, email, SMS, and any integrated channels.

## **Dashboard**

**Q: What does the Dashboard measure?**  
It gives a snapshot of your AI’s performance, showing total sessions, active users, goal completions, conversion rates, and sentiment trends.

**Q: Can I filter Dashboard data by date or channel?**  
Yes. Use filters to view performance for specific time ranges, agents, or channels.

**Q: How can I tell if my AI is performing well?**  
Look for:

-   High **Goal Completion Rate**
-   Positive **User Sentiment**
-   Low **Drop-off Sessions**

If these are trending positively, your AI is driving meaningful engagement.

**Q: Why do some metrics differ from my external analytics tools?**  
MagicBlocks data reflects real conversation activity, while third-party tools (like GA) may process or sample data differently.

## **Sessions**

**Q: What are Sessions in MagicBlocks?**  
Sessions represent complete user–AI conversations. You can review each session to understand how your AI handled messages, captured contacts, or achieved goals.

**Q: How do I access Sessions?**  
Click **Sessions** in the left-hand menu to view all user conversations. You can sort, filter, and inspect individual transcripts.

**Q: What filters can I use on the Sessions page?**  
You can filter by **Channel**, **Sentiment**, **Agent**, **Goal**, **Journey Block**, **Form**, or **Status**.

**Q: Can I replay or analyze how the AI decided what to say?**  
Yes — use the 🤖 **Robot Head Icon** within a session to open the **AI Inspector**, which shows the logic path, block triggers, and conditions that led to each response.

**Q: Can I export session data?**  
Currently, you can copy transcript data manually or connect to your CRM through integrations or webhooks for automatic logging.

## **Google Analytics**

**Q: How does Google Analytics measure my AI’s performance?**  
Once connected, Google Analytics receives goal completion events (`goal_completed`) from MagicBlocks. You can then view and analyze them in your GA reports.

**Q: Which data is sent to GA?**

-   Goal name and value
-   Session ID and timestamp
-   Agent ID (if configured)

**Q: Where can I see my AI goal completions in GA?**  
Go to **Reports › Engagement › Events** and search for `goal_completed`.

**Q: How often do events appear in GA?**  
Events usually appear within minutes but can take up to 24 hours, depending on Google’s processing.

**Q: Can I track multiple goals?**  
Yes — every Goal you create in MagicBlocks can be tied to its own Google Analytics event.

**Q: What’s the difference between GA and MagicBlocks analytics?**  
MagicBlocks gives conversational context (what was said, user sentiment, drop-offs), while GA gives aggregate conversion and traffic insights. They work best together.

## **Webhooks on Goals**

**Q: What are Webhooks on Goals used for?**  
They send real-time event data (like goal completions or form submissions) from MagicBlocks to external systems — such as CRMs, BI dashboards, or automation tools.

**Q: Which webhook events can I track?**  
You can select:

-   **Contact updated**
-   **Session start**
-   **Session end**
-   **Form completed**
-   **Goal completed**

**Q: How do Webhooks differ from Google Analytics tracking?**

**Webhooks:** Real-time, raw event delivery for integrations.

**GA:** Aggregated performance tracking for analytics and marketing.

**Q: Where can I view webhook activity?**  
Go to **Library › Webhooks › Webhook History** to view all event logs, their statuses (Pending, Success, Retry, Error), and timestamps.

**Q: What happens if an event fails to send?**  
MagicBlocks retries failed webhook deliveries up to **3 times**. You can also manually retry from the History tab.

**Q: Can I connect different systems for different goals?**  
Yes — create multiple webhooks and assign unique event types or endpoints to each.

**Q: Can I measure webhook success rates?**  
Yes — in **Webhook History**, check the count of successful vs. failed deliveries to evaluate reliability.

## **Cross-Feature FAQs**

**Q: Which tool should I use for what?**

| Goal | Recommended Tool |
| --- | --- |
| See high-level performance | Dashboard |
| Review detailed chat history | Sessions |
| Track conversions in GA | Google Analytics |
| Send real-time event data | Webhooks on Goals |

**Q: How do I know if my AI is improving?**  
Compare week-over-week metrics:

-   More completed goals → improved flow design.
-   Better sentiment → improved user experience.
-   Shorter sessions → higher efficiency.

**Q: Can I combine insights from Sessions and Google Analytics?**  
Yes — use **Sessions** for qualitative insights (why conversions happened) and **GA** or **Webhooks** for quantitative data (how often they happen).

**Q: Can I automate reports across tools?**  
Yes — connect your data via Webhooks, GA, or CRM integrations to centralize AI performance tracking.