---
title: "Knowledge"
url: "https://help.magicblocks.ai/en/article/knowledge"
language: "en"
last_updated: "2025-11-12T08:50:28.428Z"
---
# Knowledge
## **What is Knowledge?**
Knowledge is what powers your AI Agent’s brain. **Knowledge in MagicBlocks** is the structured information that fuels your Agent’s understanding of your business — your products, pricing, brand tone, FAQs, and even objection-handling scripts.
When users ask questions, your Agent combines what’s stored in your **Knowledge Collections** with what’s embedded in the **Sales Playbook** and the AI model (like ChatGPT) to generate accurate, contextual, and conversion-ready responses, not just generic AI knowledge.
MagicBlocks uses Knowledge in two layers:
| Layer | Purpose | Scope |
| --- | --- | --- |
| **Knowledge Collections** | Core reference material — the factual, educational, and contextual base of your business. | Global / reusable across Agents |
| **Sales Playbook** | Conversational intelligence — objection handling, benefits, proof, and value messaging. | Agent-specific for persuasive sales |
Together, they form your Agent’s *“Knowledge Stack.”*
Your **Collections** teach the *what*, and your **Sales** **Playbook** teaches the *how*.
## **Types of Knowledge You Can Add**
You can upload or create multiple types of content in MagicBlocks:
| **Type** | **Description** | **Ideal Use Case** |
| --- | --- | --- |
| **Article** | Write or paste long-form content directly into the editor. | Blog content, policy pages, or detailed product guides. |
| **Q&A** | Add structured questions and answers in pairs. | FAQs, troubleshooting, “About” or explainer info. |
| **URL** | Crawl live web pages or sitemaps for instant content import. | Company website, documentation, or public help center. |
| **Files** | Upload
`.PDF`
,
`.DOC`
,
`.TXT`
,
`.CSV`
, or
`.XLSX`
files (max 10 MB each). You can also add files directly from Google Drive. | Pricing sheets, decks, or internal documentation. |
You can also **bulk upload** Articles or Q&A using CSV templates for faster setup.
## **The Sales Playbook**
The **Sales Playbook** is a special Knowledge set inside MagicBlocks that focuses on persuasive dialogue.
It’s designed to help your Agent *sell*, not just answer.
Each Playbook includes:
- **Benefits Library** — what makes your offer compelling
- **Objection Handling** — preloaded smart responses
- **Social Proof** — testimonials, awards, case studies
- **Call-to-Action scripts** — how to nudge a lead toward booking or buying
This Playbook is especially powerful when used alongside your Knowledge Collections — blending *what your business knows* with *how it persuades.*
## **Next Steps**
Learn more on [**Knowledge**](https://help.magicblocks.ai/en/article/knowledge-overview)