--- title: "Connections" url: "https://help.magicblocks.ai/en/article/connections" language: "en" last_updated: "2026-03-23T12:12:04.155Z" --- # Connections Connections let your AI Agents link with external apps and services. Instead of building each integration manually, you can simply **connect your** [**MagicBlocks**](https://magicblocks.ai/hc) **workspace** to popular tools like **Zapier, Twilio, Calendly, Google Analytics, HubSpot**, and more, all from one place. The **Connections** section under **Library → Connections** allows you to manage third-party integrations for your AI Agents. Each connection expands your Agent’s capabilities — giving it the ability to: - Send messages (via SMS or email) - Automate workflows - Book meetings - Track goals and conversions - Capture contacts into your CRM - Access files or analytics data ## **How to Access Connections** From the left sidebar, go to **Library → Connections**. You’ll see all available integrations categorized under: - **Third-party Integrations** - **Analytics Platforms** - **CRM Platforms** Click **Connect** beside the platform you want to link. ## **Available Integrations** Here’s a breakdown of all current and upcoming connections supported by [MagicBlocks](https://magicblocks.ai/hc): ### **Third-party Integrations** ### **Zapier** - Integrate your AI Agents with over **6,000+ apps** through Zapier’s automation platform. - Automate workflows like contact capture, CRM updates, or data sync. - Use Zaps to push Agent data into your favorite tools — like Slack, Notion, Airtable, or Google Sheets. - Easily trigger workflows when a **goal is completed**, a **form is submitted**, or a **session ends**. **How to connect:** Click **Connect** next to Zapier. Follow the authentication steps in the pop-up window. Once connected, you can use the MagicBlocks Zapier integration to build workflows. Reference: [MagicBlocks + Zapier Integration Guide](https://help.magicblocks.ai/en/article/set-up-connections-for-your-ai-agents) ### **Calendly** - Allow your AI to **book meetings or appointments** directly within conversations. - Connect your Calendly account to give your AI access to your meeting calendar. - When users request a demo or appointment, your Agent can display your available slots and confirm bookings instantly. **How to connect:** Click **Connect** beside Calendly. Sign in with your Calendly credentials. Once connected, you can assign Calendly-related Functions or Tasks to your AI. ### **Twilio** - Enable your AI to send and receive **SMS messages** by connecting your Twilio account. - Build SMS-based AI agents using [MagicBlocks](https://magicblocks.ai/hc). - Automate text notifications, confirmations, or follow-ups. - Combine with Zapier or Functions to trigger multi-channel workflows. **How to connect:** Click **Connect** next to Twilio. Provide your Twilio Account SID and Auth Token. Save and test the integration. ### **Email Connections** *(Coming Soon)* You’ll soon be able to connect your email service provider to MagicBlocks, enabling your AI Agents to: - Send follow-up emails to contacts - Deliver personalized messages directly from your domain - Log email activities in your CRM ### **Google Drive** Access your Drive files directly from MagicBlocks to support AI learning or knowledge retrieval. - Import documents, sheets, and PDFs as Knowledge sources. - Let your AI reference or summarize content from connected Drive files. - Keep documents synced and always up to date. **How to connect:** Click **Connect** beside Google Drive. Choose the Google account you want to link. Grant MagicBlocks access permissions. > Once connected, you’ll see your Drive files available in **Knowledge → Files**. ## Analytic Platforms ### **Google Analytics** - Connect Google Analytics to track **AI performance, interactions, and goals** — directly from your website. - Measure engagement, user sessions, and goal completions from your AI widget. - Analyze how users interact with your AI across your digital channels. - Use it to improve customer journeys and marketing ROI. **How to connect:** Click **Connect** beside Google Analytics. Add your GA4 Measurement ID or tracking credentials. Once active, data from MagicBlocks sessions will automatically flow to your Analytics dashboard. Learn more: [Track MagicBlocks AI Goals in Google Analytics](https://help.magicblocks.ai/en/article/how-to-track-magicblocks-ai-agent-goals-in-google-analytics) ## **CRM Platforms** ### **HighLevel** - Integrate **HighLevel CRM** to streamline your sales and contact management. - Automatically capture contacts from AI conversations. - Sync user contact data and notes to HighLevel pipelines. - Use connected Tasks and Functions to update contacts or trigger automations. **How to connect:** - Click **Connect** beside HighLevel. - Enter your HighLevel API key. ### How to Find Your HighLevel API Key Your API Key is what connects MagicBlocks to your HighLevel account. Here's where to find it: **Log into HighLevel**  → Visit your workspace at [gohighlevel.com](http://gohighlevel.com/) **Go to Settings**  → Bottom left panel![](https://cdn-assets.productfruits.com/fbc9d6de-4b86-4bed-a223-c7d347efd01b) Click **Business Profile** Scroll to the top section labeled **API Key** **Copy the key**  → It starts with eyJ...![](https://cdn-assets.productfruits.com/6bde6043-f63d-4364-8e48-45b90f6ff420) #### **4\. Paste the API Key into MagicBlocks** Give your connection a **name** (e.g., "HighLevel Sales") Paste the API Key Click **Connect**![](https://cdn-assets.productfruits.com/7c202cd7-8160-4e13-a6c9-d54c0c7ea659) Once linked, you can send contact data directly from your AI. ### **HubSpot** - Seamlessly integrate with **HubSpot CRM** to centralize your contact data and automate workflows. - Capture contact details, chat summaries, and meeting bookings. - Update deals and lifecycle stages automatically. - Combine with Tasks and Functions for complete automation. **How to connect:** Click **Connect** beside HubSpot. Authorize MagicBlocks to access your HubSpot workspace. Assign this integration to Agents or Functions to push data directly into HubSpot. ## **How Integrations Work** Each connection enhances what your AI can do: | Integration | Enables your AI to... | | --- | --- | | **Zapier** | Trigger automations across 6,000+ apps. | | **Calendly** | Book meetings directly in chat. | | **Twilio** | Send and receive SMS messages. | | **Google Drive** | Access documents and knowledge. | | **Google Analytics** | Measure user activity and AI goal conversions. | | **HubSpot / HighLevel** | Sync contacts and contacts into your CRM. | ## **Related Articles** [Set up Connections for your AI Agents](https://help.magicblocks.ai/en/article/set-up-connections-for-your-ai-agents) [How to Track Magicblocks AI Agent Goals in Google Analytics](https://help.magicblocks.ai/en/article/how-to-track-magicblocks-ai-agent-goals-in-google-analytics)