---
title: "Agents"
url: "https://help.magicblocks.ai/en/article/agents"
language: "en"
last_updated: "2026-03-18T06:00:52.175Z"
---

# Agents

![](https://cdn-assets.productfruits.com/21234614-888b-4473-bc0f-f280a07859eb)

Your **Agent** is the heart of MagicBlocks — it’s the AI that greets your visitors, answers questions, captures contacts, and guides them toward conversion 24/7.

An Agent combines **personality**, **knowledge**, and **logic** to create natural, human-like sales conversations.

You can build, test, and launch your Agent entirely from the MagicBlocks Studio — no coding required.

An **Agent** in MagicBlocks is made up of several layers that work together:

| Layer | Description | Found in Studio |
| --- | --- | --- |
| **Persona** | Defines your Agent’s name, tone, and voice. | *General → Persona* |
| **Key Facts** | Key data your Agent should always reference (e.g., pricing, contact info). | *General → Key Facts* |
| **Brain** | The long-term knowledge base that your Agent pulls answers from. | *Left sidebar → Brain* |
| **Journey** | The structured conversation flow that shapes the user experience. | *Left sidebar → Journey* |
| **Actions** | Logic and integrations that help your Agent collect contacts or trigger workflows. | *General → Actions* |
| **Guardrails** | Rules that define what your Agent should and shouldn’t say. | *General → Guardrails* |

## **How It Works**

When a visitor starts a conversation, your Agent follows a simple but powerful process:

1.  **Greets and Hooks** — Opens with a warm, contextual greeting to capture attention.
2.  **Aligns and Personalizes** — Asks smart questions to understand needs.
3.  **Recommends or Acts** — Provides relevant information or triggers an Action (like sending a contact form).
4.  **Transfers or Closes** — Hands off qualified contact via Contact Transfer or closes the conversation gracefully.

Your Agent’s tone, knowledge, and logic all come from what you set under **General**, **Brain**, and **Journey**.

## **Example Setup**

### ***Scenario:*** *You’re building a sales Agent for your website.*

**Set Persona** — Name your Agent “Mia” and choose a friendly, confident tone.

**Add Key Facts** — Business name, service list, office hours.

**Upload to Brain** — Add your pricing guide and FAQ PDF.

**Create Journey Blocks** —

-   *Hook*: Welcome the visitor.
-   *Align*: Ask what they’re looking for.
-   *Get in Touch*: Collect their contact info.

**Add Actions** — Create a “Contact Capture” action connected to your CRM.

**Test in “Try My Agent”** — Chat with your AI to see how it performs.

**Go Live** — Embed the Agent on your site.

## **Best Practices**

**Keep Persona simple** — Think of your Agent as a human rep with one clear personality type.

**Add Key Facts first** — These act as your Agent’s short-term memory.

**Use Brain for depth** — Upload documents or URLs for detailed answers.

**Test often** — Small tweaks to tone or questions can improve engagement dramatically.

**Keep Journeys modular** — You can reuse “Hook” or “Get in Touch” blocks across multiple Agents.

## **Next Steps**

Learn more on [**Agents**](https://help.magicblocks.ai/en/article/creating-your-ai-agents)