---
title: "Actions"
url: "https://help.magicblocks.ai/en/article/actions"
language: "en"
last_updated: "2026-03-18T06:04:08.189Z"
---

# Actions

![](https://cdn-assets.productfruits.com/821519ce-1cd4-4628-bd67-be8d8290f69a)

Actions are what your AI does **when certain conditions are met**. Think of them as the “if this, then that” logic that drives your conversational journey forward.

> #### Example: If a **Key Fact** is collected (e.g., *Wants a Consultation = Yes*), then the AI can trigger an **Action** like switching to a data collection block and collection information of the contacts.

## **Types of Actions**

You can choose from several predefined actions:

| **Action Type** | **What It Does** |
| --- | --- |
| **Auto** | Will generate a message using the persona settings from the block to start or continue the conversation. |
| **Switch Journey** | This will direct your AI to switch journey blocks and start down a different conversation path or goal. |
| **End Chat** | This is the message that will end the interaction with the end user. |
| **Send Message** | This will direct your AI to send a message to the end user. |
| **Run Task** | This will direct your AI to follow a specific set of instructions if a condition has been met. |
| **Add Buttons** | Adds button for user input. |
| **Add Forms** | Direct your AI to collect end user info via a form. |
| **Add Calendar** | Connect your calendar to let your AI schedule, manage, and sync events effortlessly. You can connect Calendly, Hubspot, HighLevel and Google Calendar. |
| **Add Link** | Shares a clickable link with the user. |
| **Embed Action** | Connect with more people by adding popular tools to your platform. |
| **Don’t Respond** | No action. |

## **Conditions (When to Trigger)**

You can add **Conditions** that determine *when* an action should run.

> #### For example:
> 
> -   Key Fact → *Wants a Consultation* = “Yes”
> -   User Message Contains → “Schedule”
> -   Sentiment → “Positive”

Conditions allow your AI to respond dynamically based on what it knows about the user.

**Goals** (Tracking Outcomes). Each action can also contribute toward a **Goal**.

> #### For instance:
> 
> -   Meeting Booked ($50 value)
> -   Contact captured
> -   Human handover

You can assign a **Goal value** (e.g., `$50`) to measure ROI and track your AI’s performance over time.

## **Next Step**

Setting smart automation with [Actions](https://help.magicblocks.ai/en/article/setting-smart-automation-with-actions)